The owner/manager of Quakers Hill Country Fresh Meats in Farnham Road says he has been forced to go above and beyond the traditional work of a butcher as a means of taking on the supermarket giants.

Mr Wolffe's store now offers free home delivery and is one of the few butchers who cooks meat and roasts for his customers to collect on their way home from work.

He also offers spit roast hire that comes with salads and rolls on weekends and public holidays.

Mr Wolffe said his company was the first in Blacktown to introduce these extra services to try to entice customers away from the chain supermarkets.

He said he introduced his fightback plan about two weeks ago, after Woolworths and Coles announced the lowering of their prices of selected goods.

His wife Jo said she was in the process of creating a website for the business to attract younger computer literate customers.

Mrs Wolffe said competition was fierce and that both Coles and Woolworths had stores at Marayong, Glenwood, Kings Langley, Stanhope Gardens, Rouse Hill and a proposed store at Schofields.

She considers both as direct competition.

Mr Wolffe opened his store about 17 months ago.

He gets his meat supplies from Junee and Ulladulla.

``Overall, our meats are cheaper than Woolies and Coles,'' Mr Wolffe said. ``Only their specials are cheaper than ours because we can't compromise our quality to compete.''