When a disease gets its own berth in the calendar and campaign gimmick you know it has hit a sweet spot in the public mind. SIDS' red nose day in June. Men's health's Movember five months later. Breast cancer's pink … The new kid on the block? Food allergy's ''one in 10'' campaign. In its second year this May, the campaign hopes to raise awareness about food allergies and anaphylaxis - its most severe form - through a week's activities. Comedian Peter Helliar and The Wiggles' Anthony Field are the ambassadors and its gimmick is asking supporters to paint one in 10 of their fingernails - or one in 10 of their painted nails a different colour - to represent the number of children it claims have a food allergy.
Herald, April 4
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