THE jokes will be starting as Brad Whale is referred to as Quentin Tarantino or Steven Spielberg at the Blacktown Magic.
If there are any cinephiles, they might call him James Whale, the once-famed director of the '20s and '30s who made the Boris Karloff Dr Frankenstein.
But Whale has made no horror story. Rather, it's Disney's Fantasyland come true; the happiest kingdom of them all.
The Magic has beaten more than 1500 entrants in a national competition to find the AFL Quality Club of The Year.
The fledgling club wins $5000 and other goodies, including two tickets to the Brownlow Medal, and . . sponsorship plug alert . . . the award was put on by Swisse.
Whale? He was the main man wot won it, directing a short video showcasing its People, Passion, Health and Happiness.
It received the most online votes from the top 10 clubs shortlisted in the inaugural competition.
"I'm interested in digital photography; it's a bit of a passion on the side," said Whale, the Magic's captain and a physical education teacher at Penrith Anglican School.
"I shot it over three or four days and had a couple of hours of film."
Whale went about training, shooting action footage and interviewing players and staff, and edited it down to the maximum two minutes allowed, with soundtrack.
"It's massive; we've got 60 players and most had never played the game before," said the former Hills Eagles man of the effect of the financial help to a club in just its second year of existence.
Fellow player and club PR man Patrick Barclay used the same word.
"It's massive for us," he said of the prize.
"We can do a whole bunch of things; tackling bags, new footballs, physio equipment . . .
"We saw the competition promoted on Facebook and thought we'd give it a go.
"We owe it to Brad's creative flair."
Barclay said they thought they might sneak into fifth place," he said of the $1000 that would have provided.
The Magic have been more than sneaking into fifth place.
They made the grand final in 2012, their first year, and will play UTS in the grand final at Blacktown Football Park this Saturday.
To win that as well . . . Now, that would be magical.