Meet the man in charge of Blacktown Council for next five years.
Kerry Robinson has returned to his grassroots after 30 years of experience in the property industry in both the public and private sector.
He grew up and went to school in Doonside before he studied town planning at university.
The first six years of his career were at Blacktown Council in the 1980s.
"More than half the work I've done has been in western Sydney," he told the News.
"I've always had an affinity for Blacktown. I have family who still live here so I've remained interested in the area."
Mr Robinson thought it was time to offer his skills in a different capacity after eight years as development general manager at Urban Growth NSW (formerly Landcom).
"I thought I could make a different contribution by bringing corporate management and communication skills to council," he said.
"I see things we can do differently in going about servicing the community."
Mr Robinson has been in the job for a month.
"It's been hard to get around the scale and breadth of the organisation," he said.
"Our call centre gets 800,000 calls a year. That blew me away.
"You hear the complaints, we hear the compliments.
"Many calls are compliments about the way people have been helped."
One Mr Robinson's first tasks is to look at the council's brand.
"It's not about me, it's about serving the community," he said.
"There are a number of strategies we need to craft into broad strategies. Some are deliverable in the short term while others are very long term.
"We want to benchmark against other councils and be seen as one of the best."
He hopes to introduce a graduate program to attract and retain young staff.
"We want to attract more staff to continue the great work we're doing and deliver better services," he said.
"We have a significant opportunity to change the way we go about talking to the community about the great work we do at our child care centres and pools every day."
He received a warm welcome from councillors and has great respect for them.
"There is a theatre to the politics in the council chamber," Mr Robinson said.
"But when I speak to councillors individually, all of them have a genuine interest in serving the community.
"There are more similarities than differences between them."
■ Started out as a town planner at Blacktown Council
■ Worked in commercial property research and industrial land management at Raine and Horne
■ Delfin Property Group where he was part of the team that developed Wattle Grove, which became the fastest selling master planned community.
■ Lend Lease, where he worked on several projects. It included rezoning St Marys ADI site, which is now known as Ropes Crossing. ‘‘It’s turned out better than when we were working on paper. The team who delivered it has done a good job.’’
■ Worked as a development director at UrbanGrowth NSW (formerly Landcom). He then spent eight years as general manager development, overseeing projects in western Sydney and the Hunter, including The Ponds. ‘‘It involved $1 billion of real estate.’’