Business: Women conquer challenges

Suzy Jacobs, the founder and chief executive of business club for women SHE Business discusses the challenges women face at work. The organisation has divisions in The Hills and Parramatta.

What are some of the challenges faced by women in business?

Women leave the workforce to have kids, then they want to use their brains, make money and use their expertise. But the business usually gets set up more as a hobby, because the perception is that when we're at home we can also cook, pick up the kids, clean the house — but you're not working on building the business.

Do men face the same challenges?

I hardly think so. We are growing a business while looking after a young family, managing a house, providing mum's taxi, keeping the fridge and pantry full while finding time to exercise and perhaps read a book. We're also dealing with our own guilt about juggling all these roles and feeling we're not doing any of them well. Sounds like what our male counterparts experience?

What was the goal behind creating SHE Business?

Networking is a great way to grow your business and learning how to be financially successful. Not working makes us financially dependant on our partners and the government. I found 73 per cent of women in business don't contribute to their superannuation because they don't make enough money. With good financial guidance they can do both of those things.

Do you have any tips for success?

There is no magic formula. Financial awareness is crucial. Don't look for short-term solutions. You need a plan and a goal to stick to.

■ For more free business tips read Suzy Jacobs's blog entries. She talks about websites, marketing partnerships and how to make money form your business.

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