Business: Clear advice builds success

Feeding the hungry: Robert Coorey is passionate about his work and enjoys providing solutions to people's problems. "Yes there is a financial reward but I feel like I can really change lives". Picture: Gene Ramirez

Feeding the hungry: Robert Coorey is passionate about his work and enjoys providing solutions to people's problems. "Yes there is a financial reward but I feel like I can really change lives". Picture: Gene Ramirez

Marketing director and best-selling author Robert Coorey said having a successful business is as easy as "giving people what they already want".

His latest book Feed a Starving Crowd offers 227 marketing strategies to find hungry customers. Of those 174 are easy and inexpensive.

The Carlingford resident, 31, sold 4000 copies through his website since its launch in February. His previous book Email Marketing That Sells is an Amazon best-seller. He said he had found advice offered in other guides was too general.

"They [books] would say 'start a blog' but not explain how to do it," he said.

"I share my behind the scenes tips from work I've done with previous clients and things that are proven to work in the real world.

"A lot of marketing tactics are not rocket science. Simple things like handing out flyers are cheap and brings in new customers. You just need a bit of elbow grease."

Mr Coorey will be in Los Angeles this week to film two pilots for reality television show Feed a Starving Crowd with Gary Ng of E-Web Marketing and The Apprentice winner Andrew Morello.

The show will offer $100,000 of marketing value to winners.

To apply for the show visit Feed a Starving Crowd.

Robert Coorey’s top three business tips:

■ Ensure you’re feeding a starving crowd: Identify what problems your customers have and offer a solution.

■ Test and measure how each advertising source is performing by looking at how many inquiries each is bringing.

■ Invest in advertising in Facebook. They have one of the most advanced targeting platforms available.

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