For the first time in Australian television history the number of sets is in decline, with sales in 2013 down by an eighth.
The study by media intelligence firm Magna Global says the trend is due to Australians switching to other ways of watching. The modern mother and father are in the living room catching the latest episode of their favourite show on television. But the children are in their rooms, one on YouTube and the other on a smart phone or tablet playing catch-up for a missed show.
"Technology has become the enabler to shape consumption and that's what's fuelling this change in the landscape," said Magna Global managing director Victor Corones.
Mr Corones doesn't think the TV will become a dinosaur in the corner but will still play a role in our evolving media consumption.
"There's a lot to be said for sharing content with friends and family," he said. "A balance will come between viewing together and viewing in isolation. With these new devices there is a greater choice of content giving the consumer more control over what they are watching.
"TV manufacturers will constantly look for innovation. The innovation has to add value to the experience with things like special apps to give even greater value and experience."
Technology has to be something that can be turned on and work instantly, he said.
The good news is that means an end to the 80-page owner's manual.
