Sydney New Year's Eve: Uber inflates prices before 11am

By Pallavi Singhal
Updated January 6 2015 - 10:13am, first published December 31 2014 - 1:55pm

The cost of Uber rides out of central Sydney on New Year's Eve is increasing steadily with fares at 2.5 times the normal rate just before 1pm, hours before the ride-sharing company's expected peak period of midnight to 3am.