Billabong's retail swell proves too tempting for this Merchant

By Colin Kruger
Updated May 4 2015 - 12:08am, first published 12:00am

The Billabong retail disaster has kept a low profile since its near-death wipe-out some years back, but recent conditions have proved a little too tempting for insiders like company founder Gordon Merchant.
He dipped into the market last week, spending just over $1 million on 1.75 million shares at 57¢ each, a big premium to its all-time low of 10.8¢ in 2103.