Big business increasingly courting Facebook mums groups

By Lucy Cormack and Esther Han
Updated May 1 2016 - 6:23pm, first published April 30 2016 - 7:56pm
Rachel Chappell is the founder of North Shore Mums which has nearly 17,000 members. Pictured with Scarlett, 6, Zara, 4, and Ella, 11 months. Photo: Dallas Kilponen
Rachel Chappell is the founder of North Shore Mums which has nearly 17,000 members. Pictured with Scarlett, 6, Zara, 4, and Ella, 11 months. Photo: Dallas Kilponen
Natalie Hudson is the founder of Facebook group Eastern Suburbs Mums, which has nearly 6,000 members. Photo: Dallas Kilponen
Natalie Hudson is the founder of Facebook group Eastern Suburbs Mums, which has nearly 6,000 members. Photo: Dallas Kilponen