How film trailers became publicity for books

By Susan Wyndham
Updated July 6 2016 - 10:13am, first published June 24 2016 - 5:00pm
The trailer for <i>Me Before You</I> and subsequent film release helped lift the novel by JoJo Moyes to No.1 on the bestseller list.
The trailer for <i>Me Before You</I> and subsequent film release helped lift the novel by JoJo Moyes to No.1 on the bestseller list.

THE TRAILER EFFECT