Doonside resident creates own Indian fashion line

BOLLYWOOD BEAUTIES: Ms Nand of Doonside has created her own Indian clothing line and said she is also looking at expanding into menswear.

BOLLYWOOD BEAUTIES: Ms Nand of Doonside has created her own Indian clothing line and said she is also looking at expanding into menswear.

Doonside resident Sneh Nand has proven her passion for fashion through her own luxury Indian clothing line.

The ready-to-wear designs marked Ms Nand first steps into the industry.

She said as her client list grew she “started to realise that people wanted one-off design pieces to wear” so she decided to design and stitch her own clothing line – Sneh & Co.

“I wanted to provide my customers with luxury Indian clothing without the designer price tag,” she explained.

“Each piece is unique – that’s what makes Sneh & Co different from competitors and other Indian clothing lines and stores.”

Ms Sneh said the brand’s service of delivery to customers is another selling point.

“We strive to understand the needs of the customer. This is achieved by designing and stitching garments for customers keeping their budget in mind,” she added.

“Good customer service skills are so important to Sneh & Co, and something we pride ourselves in.”

She said over the past couple of years the western world has seemingly been influenced by the Bollywood culture including its fashion, which is what she describes as “Indo-western” style.

“The Indian culture and population in Australia is growing steadily which means there are more Indian weddings, Bollywood theme parties and cultural events where people of all nationalities want to dress to be part of the Indian Bollywood culture and that’s exactly what Sneh & Co offers.”

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