The Greens are calling for a Senate inquiry into the role children's toys and entertainment play in creating gender stereotypes and contributing towards domestic violence.
Greens spokeswoman for women Larissa Waters said the inquiry would not seek to ban certain toys but examine how they were marketed to boys and girls.
"It's about children being free to play with whatever toys interest them," she told Fairfax Media.
Senator Waters said there was now widespread awareness that gender inequality drives domestic violence.
"[Gender inequality] shapes and reinforces stereotypes about what men and women can and can't do in the workplace, at home and in the community ... worst of all, [it] creates disrespectful relationships and cultural conditions in which violence festers."
Senator Waters said that while some Australian retailers such as Toys R Us had modified their marketing, others still labelled toys as "for boys" and "for girls" in catalogues and in stores.
This means that some items, such as dolls, makeup and jewellery are singled out for girls and others, such as trucks, action figures and weapons are designated for boys.
Labor will co-sponsor the inquiry when Senator Waters brings the proposal before the Senate on Wednesday afternoon. This should pave the way for the investigation to get under way when Parliament resumes in 2016, with a reporting date of August.
The terms of the reference for the inquiry also include the gender messages sent to children through education and entertainment and the role of gender inequality more broadly in contributing to domestic violence.
The inquiry into children's toys coincides with International Day for the Elimination of Violence Against Women.
In the lead up to Christmas in 2014, Senator Waters called on adults to think about how toys were marketed to kids over the festive season, as part of the "no gender December" campaign.
Her call quickly met a backlash from conservative MPs, with Liberal senator Cory Bernardi saying Santa should bring the Greens "common sense" for Christmas.
Then prime minister Tony Abbott also dismissed the campaign, saying he did not believe in "that kind of political correctness".
On Wednesday, Senator Waters said she was "proud" to be raising the issue again.
"It's about children being free to play with whatever toys interest them, rather than only ones that fit the gender stereotypes marketed to children."
On Wednesday, the Coalition released government-commissioned research that found women still get blamed for aggression towards them, while the behaviour of the men involved tends to be excused as a "rite of passage".
Prime Minister Malcolm Turnbull said the study painted a "disturbing picture about how Australians think about domestic violence".
He has called on parents to ensure that "our sons grow up to respect their mothers and sisters", saying eliminating domestic violence was a "big cultural issue".
"All disrespect for women does not end up with violence against women, but let's be clear, all violence against women begins with disrespecting women".
Also on Wednesday, Attorney-General George Brandis will introduce a bill to the Senate to help courts deal with family violence.
This includes enabling courts to suspend existing parenting orders indefinitely, making it easier for separating couples to make financial agreements and boosting laws against international parent-child abduction.
One in six Australian women over 15 have experienced physical or sexual violence from a current or former partner. One in four women has experienced emotional abuse from a current or former partner.
If you or someone you know is impacted by sexual assault or family violence, call 1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.
